Ecommerce website pages are 50% images
Approximately 50% of the data and requests making up an ecommerce page are images.
The following represents a small sample of the ecommerce websites we tested.
| Retailer | URL | Requests within page | Images as % of requests | Images as % of data |
|---|---|---|---|---|
| Debenhams | www.debenhams.com/women/dresses | 144 | 47.2% | 46.6% |
| ASOS | www.asos.com/Women/Jeans/Cat/pgecategory.aspx?cid=3630 | 97 | 56.7% | 42.9% |
| Harvey Nichols | www.harveynichols.com/womens/categories-1/designer-tops.html | 152 | 71.9% | 70.5% |
Whilst some exhibited some form of image optimisation the majority were not optimised at all.
Given that images are so important to ecommerce its surprising that so many ecommerce websites do not optimise their images.
Elasticera can help you search engine optimise your images as well as reduce the time images take to load. You can learn more about the benefits of optimising images here Optimising images for ecommerce.